• Bob and Mark, who are these guys?

We are western guides and tourism consultants who met while attending Southern Utah University in the early 80’s. Years later we landed in the same community near Zion National Park where Mark and his wife raised their family. Bob and his wife moved to the area in 2010 from Salt Lake City. We’re now sharing our views of the West through the lens of a tour guide.

Mark Wade

Over the past 25+ years Mark has worked closely with over 125 tourism based businesses and organizations as a tourism marketing consultant, creating strategies and media information for the Internet, print, photography, video, and other media.  He has provided consulting services to county tourism offices, cities and towns, resorts, guides and outfitters, restaurants, hotels, and more.   

Mark has also served on the board of directors for the Grand Circle Tourism Association (four states), and for Utah’s Washington County office of tourism, and is the former Director of Tourism for Utah’s Color Country, a coalition of five counties in southwest Utah.  In tandem with his clients he has received many tourism awards for excellence in marketing and media development.  Over the course of his career he has personally produced, directed, and edited 100’s of video productions, and works professionally as a photographer for his tourism based clients.

Mark has also worked extensively as a travel and hiking guide to visitors from around the world.  He began  his career working in radio and television and was the Anchor/Producer for the 10 o’clock news in a small market station before changing his career to video production and marketing.

Bob Grove

Bob’s early career fueled his passion for travel. After 15 years working in the hotel, airline, rental car, outdoor recreation, and hospitality arenas, Bob became an independent consultant specializing in tourism development, public relations, and travel media. 

Bob has been featured on the cover of Travel Agent Magazine for bringing diversity to travel by combining auto vacations with traditional travel services. He is a frequent guest on local TV and radio, former co-host of Inside the Outdoors radio show in Salt Lake City and contributor to KSL TV Studio 5 with a segment called “Family Friendly Adventures.” 

Bob teamed up with Maverik convenience stores (300 + locations in 11 western states) to promote road trips, adventure, and recreation as Maverik Adventure Getaways. 

Bob has served as president of the Utah chapter of Hospitality Sales & Marketing Association International, board and committee positions with  the Utah Society of Association Executives, Utah chapter of Meeting Professionals International, and Grand Circle Association, and currently serves as a committee member of the Southern Utah Tourism Summit.

Learn more about our Tourism Marketing Consulting work.